May 27, 2011
This week in Buzz Talk we catch up with Robert Cooper of Alterra. Among Alterra’s interesting and varied collection of projects is the much-discussed Post House Condominium. Rob told us about the challenges of developing in a market as busy as Toronto’s, his favourite neighbourhood to spend summer evenings, and his dream of riding in the Tour de France.
BuzzBuzzHome: How did you come to work in the industry?
Robert Cooper: I started working at Alterra after finishing university – I got a job through a connection with my cousin who is now my partner of 18 years. I was supposed to be here for a short time until something more interesting came up. That was 27 years ago!
RC: Many stages are equally exciting for me. The site acquisition, designing the building with the design team, the opening day of the presentation centre, the start of construction, the closing-in of the building, the first delivery of units and, of course, the final registration of the condominium – I love all of it!
RC: Post House continues to sell extremely well. We’re well over 200 sales now and working towards building permits and start-up of construction.
BBH: Toronto is, obviously, a city of distinct (and distinctive) neighbourhoods. What’s your favourite summer neighbourhood and why?
RC: My favourite summer neighbourhood in Toronto is Yorkville. The outdoor patios come alive, there’s a buzz in the air, and the summer evenings are spectacular!
BBH: 36Hazelton is always one of the most viewed listings on our site. What’s so special about the project?
RC: 36Hazelton represents a very special limited opportunity for those who understand and can afford the very best this city – maybe even the country – has to offer in terms of a condominium residence. Not only is the location superb, but the design and architecture are, in my opinion, perfect for the site and the neighbourhood.
BBH: What kind of challenges come with developing projects in a marketplace as vibrant as Toronto’s?
BBH: Anything on the horizon for Alterra that you can talk about?
BBH: Were you not working in the real estate industry, what would your dream job be?
RC: If I wasn’t working in real estate, my dream job would be as a riding in Europe as a professional cyclist – and competing in the Tour de France!
Our thanks to Rob for taking the time to chat!